# beehiiv MCP server

> Analyze beehiiv newsletter content, audience and performance data from your AI assistant.

- Listing: https://mcp.tc/i/beehiiv
- Connect: use the server's own URL `https://mcp.beehiiv.com/mcp` (OAuth sign-in at the server); clients connect to it directly. The listing link is a page, not an MCP endpoint.
- Type: remote (Streamable HTTP)
- Auth: OAuth sign-in
- Category: [Marketing & SEO](https://mcp.tc/c/marketing-seo)
- Vendor: beehiiv
- Homepage: <https://www.beehiiv.com/features/mcp>

## About

Connects an AI assistant to a beehiiv account so it can work with publications, posts, subscribers and newsletter analytics. The vendor's documented uses include comparing subject line performance, reporting on revenue and ad performance, analyzing subscriber segments and planning content.

Runs as a hosted streamable HTTP endpoint at https://mcp.beehiiv.com/mcp. Users sign in with OAuth and grant read and write scopes. The vendor notes it requires a paid beehiiv plan.

## What it can do

- Analyze newsletter posts and compare subject line performance
- Review audience and subscriber segment data
- Report on newsletter revenue and ad performance
- Draft content calendars from top-performing topics
- Get SEO improvement suggestions for a beehiiv site
- Plan growth experiments based on subscriber engagement

## Example prompts

- "Analyze my top 10 newsletters and summarize which subject lines performed best."
- "Create a weekly report of newsletter revenue and ad performance for the last 30 days."
- "Show which subscriber segments have the highest unsubscribe rate."
- "Build a 4-week content calendar based on my best-performing topics."

## Install

### Claude Code

1. Run this in a terminal, in your project folder:

```bash
claude mcp add --transport http beehiiv https://mcp.beehiiv.com/mcp
```

2. Start Claude Code, type `/mcp`, pick **beehiiv** and choose **Authenticate**. A browser window opens for the beehiiv sign-in.

Add `--scope user` to make it available in every project, not just this one.

### Claude Desktop

1. Open **Settings → Connectors** and click **Add custom connector**.

2. Name it **beehiiv** and paste this URL:

```url
https://mcp.beehiiv.com/mcp
```

3. Click **Add**, then **Connect**, and sign in when beehiiv asks.

Claude Desktop’s JSON config file only starts local servers. Remote servers go through Connectors, and connectors you add on claude.ai show up here too.

### claude.ai

1. Open the connector form on claude.ai. This button fills in the name and URL for you:

[Add to claude.ai](<https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=beehiiv&connectorUrl=https%3A%2F%2Fmcp.beehiiv.com%2Fmcp>) (opens connector settings)

2. Check that the URL reads `https://mcp.beehiiv.com/mcp` and click **Add**.

3. Click **Connect** and sign in when beehiiv asks.

Free plans allow one custom connector. On Team and Enterprise plans an owner adds it under **Organization settings → Connectors**.

### ChatGPT

1. On chatgpt.com, open **Settings → Security and login** and turn on **Developer mode**.

2. Go to `chatgpt.com/plugins` and click **+** to create an app for a remote MCP server.

3. Paste `https://mcp.beehiiv.com/mcp` as the server URL and choose **OAuth**. ChatGPT sends you to beehiiv to sign in.

Developer mode is available on the web for Plus, Pro, Business, Enterprise and Education accounts.

### Cursor

[Add to Cursor](<https://cursor.com/install-mcp?name=beehiiv&config=eyJ1cmwiOiJodHRwczovL21jcC5iZWVoaWl2LmNvbS9tY3AifQ%3D%3D>) (opens Cursor)

Or add it by hand to `~/.cursor/mcp.json` (all projects) or `.cursor/mcp.json` (this project):

`mcp.json`:

```json
{
  "mcpServers": {
    "beehiiv": {
      "url": "https://mcp.beehiiv.com/mcp"
    }
  }
}
```

Cursor shows **Needs login** next to the server. Click it to sign in.

### VS Code

[Install in VS Code](<https://vscode.dev/redirect/mcp/install?name=beehiiv&config=%7B%22type%22%3A%22http%22%2C%22url%22%3A%22https%3A%2F%2Fmcp.beehiiv.com%2Fmcp%22%7D>) (opens VS Code)

Or from a terminal:

```bash
code --add-mcp '{"name":"beehiiv","type":"http","url":"https://mcp.beehiiv.com/mcp"}'
```

Or commit it to the repo in `.vscode/mcp.json`:

`.vscode/mcp.json`:

```json
{
  "servers": {
    "beehiiv": {
      "type": "http",
      "url": "https://mcp.beehiiv.com/mcp"
    }
  }
}
```

VS Code asks you to sign in the first time the server starts.

### Devin Desktop

1. Add it to `~/.config/devin/mcp_config.json` (macOS and Linux) or `%APPDATA%\devin\mcp_config.json` (Windows):

`mcp_config.json`:

```json
{
  "mcpServers": {
    "beehiiv": {
      "serverUrl": "https://mcp.beehiiv.com/mcp"
    }
  }
}
```

2. Refresh the MCP server list in Cascade and sign in when asked.

Devin Desktop is the new name for Windsurf. It reads `serverUrl` (or `url`) for remote servers.

### Codex

```bash
codex mcp add beehiiv --url https://mcp.beehiiv.com/mcp
codex mcp login beehiiv
```

Or edit `~/.codex/config.toml` directly:

`config.toml`:

```toml
[mcp_servers.beehiiv]
url = "https://mcp.beehiiv.com/mcp"
```

### Gemini CLI

```bash
gemini mcp add --transport http beehiiv https://mcp.beehiiv.com/mcp
```

Then, inside Gemini CLI, run `/mcp auth beehiiv` to sign in.

This adds it to the current project. Add `-s user` to use it everywhere.

### Any client

Most clients accept this shape. Some name the URL field differently: `serverUrl` in Devin Desktop, `httpUrl` in Gemini CLI’s settings file.

```json
{
  "mcpServers": {
    "beehiiv": {
      "type": "http",
      "url": "https://mcp.beehiiv.com/mcp"
    }
  }
}
```

Zed puts servers under `context_servers` in its settings. Cline needs `"type": "streamableHttp"`, or it assumes SSE.

Client only starts local servers? Bridge it with `npx -y mcp-remote https://mcp.beehiiv.com/mcp`.

## Details

- Last checked: 2026-10-03 (reachable, asks for credentials)
- Listed: 2026-10-03
- Updated: 2026-10-03

---
Source: https://mcp.tc/i/beehiiv (mcp.tc is an independent directory, not affiliated with this server's publisher). Corrections: https://mcp.tc/report