# Parse.ly MCP server

> Query Parse.ly content analytics: top content, referrers, campaigns, trends and real-time data.

- Listing: https://mcp.tc/i/parsely
- Connect: use the server's own URL `https://dash.parsely.com/mcp` (OAuth sign-in at the server); clients connect to it directly. The listing link is a page, not an MCP endpoint.
- Type: remote (Streamable HTTP)
- Auth: OAuth sign-in
- Category: [Data & Analytics](https://mcp.tc/c/analytics)
- Vendor: Parse.ly (Automattic)
- Homepage: <https://dash.parsely.com>

## About

Connects to Parse.ly, the content analytics platform, so an assistant can answer questions about site performance. It covers top content, referrers, campaigns, trends and real-time data from your Parse.ly account.

The server is hosted at https://dash.parsely.com/mcp and uses streamable HTTP. Users sign in with OAuth and no local install is needed. Individual tool names are not published in the available documentation.

## What it can do

- Look up top-performing content
- Break down traffic by referrer
- Review campaign performance
- Check content trends over time
- View real-time audience data

## Example prompts

- "What were my top posts this week on Parse.ly?"
- "Which referrers sent the most traffic to my site yesterday?"
- "Show how my newsletter campaign performed this month."
- "What content is trending right now?"

## Install

### Claude Code

1. Run this in a terminal, in your project folder:

```bash
claude mcp add --transport http parsely https://dash.parsely.com/mcp
```

2. Start Claude Code, type `/mcp`, pick **parsely** and choose **Authenticate**. A browser window opens for the Parse.ly (Automattic) sign-in.

Add `--scope user` to make it available in every project, not just this one.

### Claude Desktop

1. Open **Settings → Connectors** and click **Add custom connector**.

2. Name it **Parse.ly** and paste this URL:

```url
https://dash.parsely.com/mcp
```

3. Click **Add**, then **Connect**, and sign in when Parse.ly (Automattic) asks.

Claude Desktop’s JSON config file only starts local servers. Remote servers go through Connectors, and connectors you add on claude.ai show up here too.

### claude.ai

1. Open the connector form on claude.ai. This button fills in the name and URL for you:

[Add to claude.ai](<https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Parse.ly&connectorUrl=https%3A%2F%2Fdash.parsely.com%2Fmcp>) (opens connector settings)

2. Check that the URL reads `https://dash.parsely.com/mcp` and click **Add**.

3. Click **Connect** and sign in when Parse.ly (Automattic) asks.

Free plans allow one custom connector. On Team and Enterprise plans an owner adds it under **Organization settings → Connectors**.

### ChatGPT

1. On chatgpt.com, open **Settings → Security and login** and turn on **Developer mode**.

2. Go to `chatgpt.com/plugins` and click **+** to create an app for a remote MCP server.

3. Paste `https://dash.parsely.com/mcp` as the server URL and choose **OAuth**. ChatGPT sends you to Parse.ly (Automattic) to sign in.

Developer mode is available on the web for Plus, Pro, Business, Enterprise and Education accounts.

### Cursor

[Add to Cursor](<https://cursor.com/install-mcp?name=parsely&config=eyJ1cmwiOiJodHRwczovL2Rhc2gucGFyc2VseS5jb20vbWNwIn0%3D>) (opens Cursor)

Or add it by hand to `~/.cursor/mcp.json` (all projects) or `.cursor/mcp.json` (this project):

`mcp.json`:

```json
{
  "mcpServers": {
    "parsely": {
      "url": "https://dash.parsely.com/mcp"
    }
  }
}
```

Cursor shows **Needs login** next to the server. Click it to sign in.

### VS Code

[Install in VS Code](<https://vscode.dev/redirect/mcp/install?name=parsely&config=%7B%22type%22%3A%22http%22%2C%22url%22%3A%22https%3A%2F%2Fdash.parsely.com%2Fmcp%22%7D>) (opens VS Code)

Or from a terminal:

```bash
code --add-mcp '{"name":"parsely","type":"http","url":"https://dash.parsely.com/mcp"}'
```

Or commit it to the repo in `.vscode/mcp.json`:

`.vscode/mcp.json`:

```json
{
  "servers": {
    "parsely": {
      "type": "http",
      "url": "https://dash.parsely.com/mcp"
    }
  }
}
```

VS Code asks you to sign in the first time the server starts.

### Devin Desktop

1. Add it to `~/.config/devin/mcp_config.json` (macOS and Linux) or `%APPDATA%\devin\mcp_config.json` (Windows):

`mcp_config.json`:

```json
{
  "mcpServers": {
    "parsely": {
      "serverUrl": "https://dash.parsely.com/mcp"
    }
  }
}
```

2. Refresh the MCP server list in Cascade and sign in when asked.

Devin Desktop is the new name for Windsurf. It reads `serverUrl` (or `url`) for remote servers.

### Codex

```bash
codex mcp add parsely --url https://dash.parsely.com/mcp
codex mcp login parsely
```

Or edit `~/.codex/config.toml` directly:

`config.toml`:

```toml
[mcp_servers.parsely]
url = "https://dash.parsely.com/mcp"
```

### Gemini CLI

```bash
gemini mcp add --transport http parsely https://dash.parsely.com/mcp
```

Then, inside Gemini CLI, run `/mcp auth parsely` to sign in.

This adds it to the current project. Add `-s user` to use it everywhere.

### Any client

Most clients accept this shape. Some name the URL field differently: `serverUrl` in Devin Desktop, `httpUrl` in Gemini CLI’s settings file.

```json
{
  "mcpServers": {
    "parsely": {
      "type": "http",
      "url": "https://dash.parsely.com/mcp"
    }
  }
}
```

Zed puts servers under `context_servers` in its settings. Cline needs `"type": "streamableHttp"`, or it assumes SSE.

Client only starts local servers? Bridge it with `npx -y mcp-remote https://dash.parsely.com/mcp`.

## Details

- Server version: 1.0.0
- Last checked: 2026-10-03 (reachable, asks for credentials)
- Listed: 2026-10-03
- Updated: 2026-10-04

---
Source: https://mcp.tc/i/parsely (mcp.tc is an independent directory, not affiliated with this server's publisher). Corrections: https://mcp.tc/report