# Watchr MCP server

> Query competitive intelligence signals and their sources from your AI assistant, and manage monitoring settings.

- Listing: https://mcp.tc/i/watchr
- Connect: use the server's own URL `https://mcp.watchr.ai/mcp` (OAuth sign-in at the server); clients connect to it directly. The listing link is a page, not an MCP endpoint.
- Type: remote (Streamable HTTP)
- Auth: OAuth sign-in
- Category: [Data & Analytics](https://mcp.tc/c/analytics)
- Vendor: Watchr
- Homepage: <https://watchr.ai/>

## About

Watchr monitors competitors across websites, press, social profiles, ads and newsletters, and filters the changes with AI. This server lets an assistant list monitoring groups, search insights with their sources, and configure what is monitored.

It runs as a hosted Streamable HTTP endpoint at https://mcp.watchr.ai/mcp. Users sign in with OAuth and need a Watchr account. Watchr is a paid service with a free trial.

## What it can do

- List monitoring groups
- Search competitive insights with source links
- Configure competitors, pages and profiles to monitor
- Refine monitoring criteria
- Check coverage and collection issues
- Manage team access to signals

## Example prompts

- "What changed at ACME Corp this week?"
- "Which competitors changed their prices or plans recently?"
- "Which competitor campaigns launched this month?"
- "Check whether any monitored sources have collection issues."

## Install

### Claude Code

1. Run this in a terminal, in your project folder:

```bash
claude mcp add --transport http watchr https://mcp.watchr.ai/mcp
```

2. Start Claude Code, type `/mcp`, pick **watchr** and choose **Authenticate**. A browser window opens for the Watchr sign-in.

Add `--scope user` to make it available in every project, not just this one.

### Claude Desktop

1. Open **Customize → Connectors**, click **+ Add**, then **Add custom connector**.

2. Name it **Watchr** and paste this URL:

```url
https://mcp.watchr.ai/mcp
```

3. Click **Add**, then **Connect**, and sign in when Watchr asks.

Claude Desktop’s JSON config file only starts local servers. Remote servers go through Connectors, and connectors you add on claude.ai show up here too.

### claude.ai

1. Open the connector form on claude.ai. This button fills in the name and URL for you:

[Add to claude.ai](<https://claude.ai/customize/connectors?modal=add-custom-connector&connectorName=Watchr&connectorUrl=https%3A%2F%2Fmcp.watchr.ai%2Fmcp>) (opens connector settings)

2. Check that the URL reads `https://mcp.watchr.ai/mcp` and click **Add**.

3. Click **Connect** and sign in when Watchr asks.

Free plans allow one custom connector. On Team and Enterprise plans an owner adds it under **Organization settings → Connectors**.

### ChatGPT

1. On chatgpt.com, go to **Plugins**, select **+**, then **Add custom MCP server**.

2. Enter a name for the server.

3. Under **Connection**, paste `https://mcp.watchr.ai/mcp` as the server URL, then for authentication choose **OAuth**. ChatGPT sends you to Watchr to sign in.

4. Check **I understand and want to continue**, then select **Create as a plugin**.

Whether you can add a custom MCP server depends on your ChatGPT plan and your workspace permissions (in Business workspaces, admins and owners can).

### Cursor

[Add to Cursor](<https://cursor.com/install-mcp?name=watchr&config=eyJ1cmwiOiJodHRwczovL21jcC53YXRjaHIuYWkvbWNwIn0%3D>) (opens Cursor)

Or add it by hand to `~/.cursor/mcp.json` (all projects) or `.cursor/mcp.json` (this project):

`mcp.json`:

```json
{
  "mcpServers": {
    "watchr": {
      "url": "https://mcp.watchr.ai/mcp"
    }
  }
}
```

Cursor shows **Needs authentication** next to the server. Click the button beside it to sign in.

### VS Code

[Install in VS Code](<https://vscode.dev/redirect/mcp/install?name=watchr&config=%7B%22type%22%3A%22http%22%2C%22url%22%3A%22https%3A%2F%2Fmcp.watchr.ai%2Fmcp%22%7D>) (opens VS Code)

Or from a terminal:

```bash
code --add-mcp '{"name":"watchr","type":"http","url":"https://mcp.watchr.ai/mcp"}'
```

Or commit it to the repo in `.vscode/mcp.json`:

`.vscode/mcp.json`:

```json
{
  "servers": {
    "watchr": {
      "type": "http",
      "url": "https://mcp.watchr.ai/mcp"
    }
  }
}
```

VS Code asks you to sign in the first time the server starts.

### Devin Desktop

1. Add it to `~/.config/devin/mcp_config.json` (macOS and Linux) or `%APPDATA%\devin\mcp_config.json` (Windows):

`mcp_config.json`:

```json
{
  "mcpServers": {
    "watchr": {
      "serverUrl": "https://mcp.watchr.ai/mcp"
    }
  }
}
```

2. Refresh the MCP server list in Cascade and sign in when asked.

Devin Desktop is the new name for Windsurf. It reads `serverUrl` (or `url`) for remote servers.

### Codex

```bash
codex mcp add watchr --url https://mcp.watchr.ai/mcp
codex mcp login watchr
```

Or edit `~/.codex/config.toml` directly:

`config.toml`:

```toml
[mcp_servers.watchr]
url = "https://mcp.watchr.ai/mcp"
```

### Gemini CLI

```bash
gemini mcp add --transport http watchr https://mcp.watchr.ai/mcp
```

Then, inside Gemini CLI, run `/mcp auth watchr` to sign in.

This adds it to the current project. Add `-s user` to use it everywhere.

### Any client

Most clients accept this shape. Some name the URL field differently: `serverUrl` in Devin Desktop, `httpUrl` in Gemini CLI’s settings file.

```json
{
  "mcpServers": {
    "watchr": {
      "type": "http",
      "url": "https://mcp.watchr.ai/mcp"
    }
  }
}
```

Zed puts servers under `context_servers` in its settings. Cline needs `"type": "streamableHttp"`, or it assumes SSE.

Client only starts local servers? Bridge it with `npx -y mcp-remote https://mcp.watchr.ai/mcp`.

## Details

- Last checked: 2026-11-15 (reachable, asks for credentials)
- Listed: 2026-11-02
- Updated: 2026-11-02

---
Source: https://mcp.tc/i/watchr (mcp.tc is an independent directory, not affiliated with this server's publisher). Corrections: https://mcp.tc/report