Serpstat

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Run keyword research, competitor analysis, backlink checks and site audits with Serpstat SEO data from your assistant.

state.auth.long (state.auth.title)Streamable HTTP

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https://mcp.serpstat.com/mcp

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mcp.tc/i/serpstat

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Connects an assistant to Serpstat, an SEO and PPC platform. According to the vendor, it covers keyword research, competitor analysis, rank tracking, backlink analysis, site audit, keyword clustering and website traffic checks, so SEO tasks can be run from a chat.

The server is hosted at mcp.serpstat.com and uses streamable HTTP. Users sign in with a Serpstat account through OAuth. A Serpstat account is required, and available data depends on its plan. Setup details are in the Serpstat API documentation.

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  • Research keywords for SEO and PPC campaigns
  • Analyze competitors' organic and paid search performance
  • Review backlink data for a domain
  • Run and review site audits for on-site issues
  • Track website rankings
  • Check traffic of a website

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  • Find keyword ideas for 'standing desk' in the US with search volume and difficulty.

  • Who are the main organic search competitors of example.com?

  • Show the backlink profile of example.com.

  • Summarize the top technical issues from the latest site audit of my project.

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Claude Code

  1. Run this in a terminal, in your project folder:
claude mcp add --transport http serpstat https://mcp.serpstat.com/mcp
  1. Start Claude Code, type /mcp, pick serpstat and choose Authenticate. A browser window opens for the Serpstat sign-in.

Add --scope user to make it available in every project, not just this one.

Claude Desktop

  1. Open Settings → Connectors and click Add custom connector.
  2. Name it Serpstat and paste this URL:
https://mcp.serpstat.com/mcp
  1. Click Add, then Connect, and sign in when Serpstat asks.

Claude Desktop's JSON config file only starts local servers. Remote servers go through Connectors, and connectors you add on claude.ai show up here too.

claude.ai

  1. Open the connector form on claude.ai. This button fills in the name and URL for you:
  1. Check that the URL reads https://mcp.serpstat.com/mcp and click Add.
  2. Click Connect and sign in when Serpstat asks.

Free plans allow one custom connector. On Team and Enterprise plans an owner adds it under Organization settings → Connectors.

ChatGPT

  1. On chatgpt.com, open Settings → Security and login and turn on Developer mode.
  2. Go to chatgpt.com/plugins and click + to create an app for a remote MCP server.
  3. Paste https://mcp.serpstat.com/mcp as the server URL and choose OAuth. ChatGPT sends you to Serpstat to sign in.

Developer mode is available on the web for Plus, Pro, Business, Enterprise and Education accounts.

Cursor

Or add it by hand to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (this project):

mcp.json
{
  "mcpServers": {
    "serpstat": {
      "url": "https://mcp.serpstat.com/mcp"
    }
  }
}

Cursor shows Needs login next to the server. Click it to sign in.

VS Code

Or from a terminal:

code --add-mcp '{"name":"serpstat","type":"http","url":"https://mcp.serpstat.com/mcp"}'

Or commit it to the repo in .vscode/mcp.json:

.vscode/mcp.json
{
  "servers": {
    "serpstat": {
      "type": "http",
      "url": "https://mcp.serpstat.com/mcp"
    }
  }
}

VS Code asks you to sign in the first time the server starts.

Devin Desktop

  1. Add it to ~/.config/devin/mcp_config.json (macOS and Linux) or %APPDATA%\devin\mcp_config.json (Windows):
mcp_config.json
{
  "mcpServers": {
    "serpstat": {
      "serverUrl": "https://mcp.serpstat.com/mcp"
    }
  }
}
  1. Refresh the MCP server list in Cascade and sign in when asked.

Devin Desktop is the new name for Windsurf. It reads serverUrl (or url) for remote servers.

Codex

codex mcp add serpstat --url https://mcp.serpstat.com/mcp
codex mcp login serpstat

Or edit ~/.codex/config.toml directly:

config.toml
[mcp_servers.serpstat]
url = "https://mcp.serpstat.com/mcp"

Gemini CLI

gemini mcp add --transport http serpstat https://mcp.serpstat.com/mcp

Then, inside Gemini CLI, run /mcp auth serpstat to sign in.

This adds it to the current project. Add -s user to use it everywhere.

Any client

Most clients accept this shape. Some name the URL field differently: serverUrl in Devin Desktop, httpUrl in Gemini CLI's settings file.

{
  "mcpServers": {
    "serpstat": {
      "type": "http",
      "url": "https://mcp.serpstat.com/mcp"
    }
  }
}

Zed puts servers under context_servers in its settings. Cline needs "type": "streamableHttp", or it assumes SSE.

Client only starts local servers? Bridge it with npx -y mcp-remote https://mcp.serpstat.com/mcp.

listing.faq

Can I paste mcp.tc/i/serpstat into my MCP client?

No. mcp.tc links are pages, not server addresses. Connect with https://mcp.serpstat.com/mcp, so your client talks to Serpstat directly. The sign-in token only works there anyway. The quick link is for sharing: it opens this page, with setup steps for every client.

Does Serpstat need an API key or a sign-in?

Yes, you need a Serpstat account. The first time your client connects, it opens Serpstat's sign-in page. The token goes straight to the server's own URL, never through mcp.tc.

Is Serpstat a remote or a local server?

Remote. Serpstat hosts it at https://mcp.serpstat.com/mcp, and it speaks Streamable HTTP. There's nothing to install.

What can Serpstat do?

You can research keywords for SEO and PPC campaigns, analyze competitors' organic and paid search performance and review backlink data for a domain.

Which clients can use it?

Any client that supports remote MCP servers: Claude Code, Claude Desktop, claude.ai, ChatGPT in developer mode, Cursor, VS Code, Devin Desktop, Codex, Gemini CLI, Zed and others. The setup steps cover each one.

Who wrote this page?

mcp.tc's robot read Serpstat's own metadata (its MCP handshake, tool list and public pages), and an AI model drafted the text from it. A person reviews anything the checks can't confirm. The text can still be wrong, so if you spot a mistake, use Report this listing on this page.

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Markdown
[![Serpstat on mcp.tc](https://mcp.tc/i/serpstat/badge.svg)](https://mcp.tc/i/serpstat)
HTML
<a href="https://mcp.tc/i/serpstat"><img src="https://mcp.tc/i/serpstat/badge.svg" alt="Serpstat on mcp.tc" height="20"></a>

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HTML
<script src="https://mcp.tc/w/serpstat.js" async></script>

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iframe

HTML
<iframe src="https://mcp.tc/embed/serpstat" title="Serpstat on mcp.tc" width="420" height="200" loading="lazy" allow="clipboard-write" style="border:0;border-radius:8px;max-width:100%"></iframe>

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JSON

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https://mcp.tc/i/serpstat.json

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