Similarweb

listing.by

Query Similarweb website traffic, engagement, keyword and competitive data from your assistant.

state.key.long (state.key.title)Streamable HTTP

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https://mcp.similarweb.com

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mcp.tc/i/similarweb

listing.about

Connects an assistant to Similarweb's digital intelligence data. It covers website traffic, audience engagement, keyword data and competitive benchmarking, so you can research sites and markets without leaving the conversation.

The server is hosted at mcp.similarweb.com and uses streamable HTTP. It supports OAuth sign-in with a read scope. Credentials can also be sent as an api-key header or an Authorization Bearer token. A Similarweb plan with API access is required.

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  • Look up website traffic and engagement data
  • Research keyword data
  • Compare competitors across digital metrics
  • Read-only access to Similarweb data

listing.tools

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  • Show monthly traffic for example.com over the last six months

  • Compare engagement metrics for example.com and example.org

  • Which keywords drive the most traffic to example.com?

  • Who are the main competitors of example.com?

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Claude Code

  1. Run this in a terminal, in your project folder:
claude mcp add --transport http similarweb https://mcp.similarweb.com --header "api-key: <YOUR_API_KEY>"
  1. Replace the placeholder with your key before you run it, then check it with /mcp inside Claude Code.

Add --scope user to make it available in every project, not just this one.

Claude Desktop

  1. Custom connectors can't send this server's key header, so use the mcp-remote bridge. Open Settings → Developer → Edit Config and add:
claude_desktop_config.json
{
  "mcpServers": {
    "similarweb": {
      "command": "npx",
      "args": [
        "-y",
        "mcp-remote",
        "https://mcp.similarweb.com",
        "--header",
        "api-key: <YOUR_API_KEY>"
      ]
    }
  }
}
  1. Replace the placeholder with your key and restart Claude Desktop.

The bridge needs Node.js on your computer.

Cursor

Or add it by hand to ~/.cursor/mcp.json (all projects) or .cursor/mcp.json (this project):

mcp.json
{
  "mcpServers": {
    "similarweb": {
      "url": "https://mcp.similarweb.com",
      "headers": {
        "api-key": "<YOUR_API_KEY>"
      }
    }
  }
}

VS Code

Add it to .vscode/mcp.json. VS Code asks for the key the first time and stores it securely:

.vscode/mcp.json
{
  "servers": {
    "similarweb": {
      "type": "http",
      "url": "https://mcp.similarweb.com",
      "headers": {
        "api-key": "${input:api-key}"
      }
    }
  },
  "inputs": [
    {
      "type": "promptString",
      "id": "api-key",
      "description": "api-key",
      "password": true
    }
  ]
}

Devin Desktop

  1. Add it to ~/.config/devin/mcp_config.json (macOS and Linux) or %APPDATA%\devin\mcp_config.json (Windows):
mcp_config.json
{
  "mcpServers": {
    "similarweb": {
      "serverUrl": "https://mcp.similarweb.com",
      "headers": {
        "api-key": "<YOUR_API_KEY>"
      }
    }
  }
}
  1. Refresh the MCP server list in Cascade.

Devin Desktop is the new name for Windsurf. It reads serverUrl (or url) for remote servers.

Codex

codex mcp add similarweb --url https://mcp.similarweb.com

Or edit ~/.codex/config.toml directly:

config.toml
[mcp_servers.similarweb]
url = "https://mcp.similarweb.com"
env_http_headers = { "api-key" = "API_KEY" }

Codex reads the header values from the environment variables named in env_http_headers.

Gemini CLI

gemini mcp add --transport http --header "api-key: <YOUR_API_KEY>" similarweb https://mcp.similarweb.com

This adds it to the current project. Add -s user to use it everywhere.

Any client

Most clients accept this shape. Some name the URL field differently: serverUrl in Devin Desktop, httpUrl in Gemini CLI's settings file.

{
  "mcpServers": {
    "similarweb": {
      "type": "http",
      "url": "https://mcp.similarweb.com",
      "headers": {
        "api-key": "<YOUR_API_KEY>"
      }
    }
  }
}

Zed puts servers under context_servers in its settings. Cline needs "type": "streamableHttp", or it assumes SSE.

Client only starts local servers? Bridge it with npx -y mcp-remote https://mcp.similarweb.com.

listing.faq

Can I paste mcp.tc/i/similarweb into my MCP client?

No. mcp.tc links are pages, not server addresses. Connect with https://mcp.similarweb.com, so your client talks to Similarweb directly. Your key goes there too, never to mcp.tc. The quick link is for sharing: it opens this page, with setup steps for every client.

Does Similarweb need an API key or a sign-in?

Yes. Similarweb needs an API key, sent as the api-key header. Get one from Similarweb and keep it in your client's config, never in a shared file.

Is Similarweb a remote or a local server?

Remote. Similarweb hosts it at https://mcp.similarweb.com, and it speaks Streamable HTTP. There's nothing to install.

What can Similarweb do?

You can look up website traffic and engagement data, research keyword data and compare competitors across digital metrics.

Which clients can use it?

Any client that supports remote MCP servers and can send your key: Claude Code, Cursor, VS Code, Devin Desktop, Codex, Gemini CLI, Zed and others, and Claude Desktop through the mcp-remote bridge. claude.ai and ChatGPT can't send a key, so they can't use it.

Who wrote this page?

mcp.tc's robot read Similarweb's own metadata (its MCP handshake, tool list and public pages), and an AI model drafted the text from it. A person reviews anything the checks can't confirm. The text can still be wrong, so if you spot a mistake, use Report this listing on this page.

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Markdown
[![Similarweb on mcp.tc](https://mcp.tc/i/similarweb/badge.svg)](https://mcp.tc/i/similarweb)
HTML
<a href="https://mcp.tc/i/similarweb"><img src="https://mcp.tc/i/similarweb/badge.svg" alt="Similarweb on mcp.tc" height="20"></a>

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HTML
<script src="https://mcp.tc/w/similarweb.js" async></script>

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iframe

HTML
<iframe src="https://mcp.tc/embed/similarweb" title="Similarweb on mcp.tc" width="420" height="200" loading="lazy" allow="clipboard-write" style="border:0;border-radius:8px;max-width:100%"></iframe>

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JSON

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https://mcp.tc/i/similarweb.json

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